Coming soon to a home near you
Submitted by agautam on Tue, 11/08/2011 - 1:52pm
I have talked about Apple TV and OTT in the past, but recently I have been surprised to see pre-theatrical releases available to rent on Apple TV. Some movies that are available are Melancholia and I Melt With You. Granted, these are not "blockbusters," but it has me wondering why movie studios would do this.
The answer is plain and simple: people are not going to movie theaters anymore. What better way to increase revenue than to offer content on the small screen first?
The rentals on Apple TV are $9.99 – the same price as a regular movie ticket. As audiences worldwide shun going to the movie theaters because of annoying kids or bubble gum on their seats, we can expect this trend to continue. What's next? Iron-Man 3, coming soon to a home near you? I would bet on it in the near future.
I think the take up on this
by Fred Ampel - 11/17/2011 - 6:08pm
I think the take up on this is going to be EXTREMELY limited, especially at $10, the whole demand streaming etc use by regular folks is under 10% maybe under 5% and not growing – most apps on TV’s NEVER get used, most consumers DO NOT have sufficiently high speed networks ( wired or wireless) to make this useful beyond a toy level. If I’m right the adoption curve on this will require a mass number of gen Y householders not the current home ownership demographics- and that puts it 10 years out for any kind of double digit percentage.
BTW no MAJOR release is in this mix only films that would either never see the silver screen or would exist in NY or LA “limited release' for art theater crowds consideration. The vast middle of the country will NEVER even hear about these films
The naysayers will always
by agautam - 11/18/2011 - 4:42pm
The naysayers will always say NO. I did not say this will happen overnight. The fact of the matter is most CEDIA channel clients have access to high-speed networks to make this happen. Almost all TV manufacturers are implementing apps on their TVs and I am sure they have done their market research to invest in software technologies to enable this to happen. Otherwise why would they even do it? Apple is most likely coming out with their TV set in late 2012 that will integrate the app experience with TV and more, just like they did with iPods and iPhones. Google failed with their experiment in Google TV but they have not given up but are pursuing the content providers even more aggresively. The fact is that TV industry has not changed much in 50 years and is in for a major overhaul over the next decade.
As for MAJOR releases, I bet CEDIA channel clients will probably pay more than 9.99 (likely in hundreds of dollars) to watch the newest pre-theaterical releases from the comfort of their homes, free from lines, sticky floors and annoying teenagers.
What people and where aren't
by Anonymous - 11/17/2011 - 5:50pm
What people and where aren't people going to the movies anymore? It was my understanding that box office revenue was slightly up, even in the face of the bad economy.
Home theaters certainly have a firm grip on the market but I'm not seeing people (at least the masses) behave in such a way as staying home all the time. The young demographic that commercial movie theaters cater to wants to go out and see and be seen.
Maybe the celebrity crowd would enjoy access to new releases. They can afford a lot more than $9.99.
http://www.huffingtonpost.co
by agautam - 11/18/2011 - 4:55pm
http://www.huffingtonpost.com/2011/11/17/movie-attendance-economy-recession_n_1097904.html - Movies And The Economy: Courting Adults In A Time Of Declining Film Attendance