Coming soon to a home near you
Submitted by devteam on Mon, 01/16/2012 - 2:10pm
I have talked about Apple TV and OTT in the past, but recently I have been surprised to see pre-theatrical releases available to rent on Apple TV. Some movies that are available are Melancholia and I Melt With You. Granted, these are not "blockbusters," but it has me wondering why movie studios would do this.
I have talked about Apple TV and OTT in the past, but recently I have been surprised to see pre-theatrical releases available to rent on Apple TV. Some movies that are available are Melancholia and I Melt With You. Granted, these are not "blockbusters," but it has me wondering why movie studios would do this.
The answer is plain and simple: people are not going to movie theaters anymore. What better way to increase revenue than to offer content on the small screen first?
The rentals on Apple TV are $9.99 – the same price as a regular movie ticket. As audiences worldwide shun going to the movie theaters because of annoying kids or bubble gum on their seats, we can expect this trend to continue. What's next? Iron-Man 3, coming soon to a home near you? I would bet on it in the near future.
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